Between a colorful array of wildflowers and the harmonious buzz of bees and butterflies circling overhead, the aesthetics alone of so called pollinator-friendly solar farms may intrigue developers—making for easy marketing.

But proponents say the incentives for incorporating native grasses and wildflowers throughout a solar plant extend far beyond flashy advertising.

Research published by Yale’s Center for Business and the Environment has found that pollinator-friendly solar can boost crop yields, increase the recharging of groundwater, reduce soil erosion and provide long-term cost savings in operations and maintenance. The research also found that by creating a cooler microclimate, perennial vegetation can increase the efficiency of solar panels, upping their energy output. 

Read more at InsideClimate News.