Unless you live under a rock, you’ve heard all about the fire at Notre Dame Cathedral in Paris. It was a horrible event by any reckoning, and I feel for the people of France. But be forewarned: if this unfortunate event isn’t on a par with a death in the family to you, you’ll be harangued by those who suddenly have discovered a passion for French culture and medieval architecture.

You know what I’m talking about — like when a celebrity dies and all of a sudden everyone in the Social Media Universe was So-and-So’s biggest fan. The same dynamic is at play here.

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