The topic of nearly every conversation right now is centered around COVID-19, and rightfully so. The recently announced coronavirus pandemic is already changing life as we know it, and for many people, life will take an even stranger turn over the next few weeks, months and maybe even years. Things will not be the same, particularly for those who dared to venture out of the comfort of their 9-to-5 jobs and start a new business.

Small businesses, including owners and employees, are already faced with difficult, immediate choices: to stay open and take risks with the health of their staff and customers or close without support. These organizations already operate on a thin profit margin, and most new businesses aren’t even profitable yet. The choice is a difficult one, and even more demanding decisions will be on their way.

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